In the fall of 2012 Daniel Rettig and Hendrik Schneider visited Las Vegas for seven weeks with the aim of creating an unusual portrait of the city and its people. The resulting publication “Views On Vegas” and contains a series of forty-two portraits and interviews with Las Vegas citizens as well as visual impressions of the city beyond the famous Strip. After winning a DDC Award and being nominated for the German Design Award by the German Design Council, Rettig and Schneider re-edited and re-designed the book to publish it together with seltmann+söhne.

German Design Award 2014 – Nominee DDC Award

Views On Vegas – Book Double Spread
Views On Vegas – Book Double Spread
Views On Vegas – Book Double Spread
Views On Vegas – Book Double Spread
Views On Vegas – Book Double Spread
Views On Vegas – Book Double Spread
Views On Vegas – Book Double Spread
Views On Vegas – Book Double Spread
Views On Vegas – Book Double Spread
Views On Vegas – Book Double Spread
Views On Vegas – Book Double Spread
Views On Vegas – Book Double Spread

Las Vegas, the glittering metropolis in the Mohave Desert, is commonly known for its exorbitance. Despite the fact that the famous Strip is just a four-mile stretch, gambling, weddings and excessive parties are the main subjects to be associated with the city. The book “Views On Vegas” by German photographers Daniel Rettig and Hendrik Schneider portrays the city aside of established clichés. Rettig and Schneider photographed inhabitants in their personal surroundings and conducted intimate interviews about their relationships with this allegedly unusual place of residence. Images of the city deliberately play with common expectations and complement the journey beyond the famous Strip. The combination of photographs and interviews provides unusual and very personal insights. “Views On Vegas” is a snap-shot of a city in a constant state of change – a book for everyone interested in taking a look behind the neon facade!


Views On Vegas
232 Pages
ISBN 978-3-944721-36-1
Printed in Germany


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Jack Clements, Police Officer

Las Vegas isn’t just the Strip. When
you get away from that 4-mile
stretch, this is a regular community
like any other city. It’s a big city,
but it has a small town feel.

Jack Clements

Betty Willis, Designer

Vegas has always been fabulous.
The fact that there is
even a town here is amazing.

Betty Willis

Zane Lamb

I don’t understand why people
are so amazed that I grew
up in Vegas, because honestly —
you can’t really do anything
here until you are twenty-one.

Zane Lamb

Natalie Young, eat

I love Las Vegas. I own my own restaurant
and I came to the table with nothing
except for passion , skill and the love of
food. Where else could that happen?

Natalie Young

Mack Smith Jr., Barber

I love living in Las Vegas,
I love it — but I wish I could
have it back like it was.

Mack Smith Jr.

Vegas Highway

Thanks for being part of this project:

Alfred, Amos Glick, Andrew and Kelly of SwingShift SideShow, Annelise Calas, Armando Farfan Jr., Betty Willis, Cactus and the Double Down Saloon, Cambria, Candace Ross of the Temple of Sekhmet, Claudia Ramirez and the Sin City Rollergirls, Clay Heximer and the Neon Museum, Dahlia Wachs, Dave Christensen, DeAndre Marshall and the House of Ryu Athletic Center, Edvin Escobar, Emily Miller and The Gun Store, Evan Croner, Heidi Swank, Jack Clements and the LVMPD, Jack LeVine, Jason Burke of Hangover Heaven, Kacie, Kris and George of Dub Church, LaRue McCay, Mack Smith Jr. of Hair Unlimited, Mary, Matthew O’Brien, Maurice Friedman, Max Rodriguez and the Latin Riderz, Michael John Hansen, Natalie Young and eat., Paul Besterman and the Las Vegas Shakespeare Company, Randy Cothran of Performance Motorsports, Randy Couture of Xtreme Couture MMA, Robert Fowler of the Victory Baptist Church, Rudalenska, Shane van Ranniger and The Piercing Shop, Stu Mayfield and the Gamblers General Store, Su Limbert, Tally Klouchek, Tim Arnold and the Pinball Hall of Fame, Turbo of The Vermin, Zane Lamb

Thanks so much for all further support and to everybody involved in the process of making this book project happen:

USA: Will Koby and Mandy Tibbals, Adam Carmer, Alyssa and David Grey, Arissa Anderson, Gina Quaranto of Blackbird Studios, Keith and Tanya Hoover, Kelly Klouchek, Kim Schaefer of the Downtown Project, Kris Salcedo, Louis Schneidman, Marjorie Holland, Myra Fukuno, Paul Igou, Richard Harris, Richard Meeker, Ryan Meredith, Ryan and Kelly Stetins, Scott Swank, Voki Kalfayan of Absinthe

Germany: Juliane Stöckel, Alina Jungclaus, Alisa Schneider, Andreas Fitza, Andy Rossbach, Bodo and Elke Rettig, Carmen Mauerer, Charlemagne Prokopyshyn, Doris and Michael Rettig, Elisa Biscotti, George Odysseos, Gisela and Wilfried Schneider, Günter Appel, Hans Hankel and Barbara Greul Aschanta, Katrin Rettig, Prof. Dr. Katrin Simons, Lisa Lorenz, Magrit and Jürg Hankel-Püntener, Melanie Arsjad, Natascha Hohmann, Arno and Oliver Seltmann, Paul Schneider, Ralf Seip, Sarah Cook, Prof. Stefan Enders, Stefanie Fernsemer, Tabea Dölker, Thomas Brenner, Prof. Ulysses Voelker

Daniel Rettig, a trained photographer, and Hendrik Schneider, a trained media designer, met during their studies in communication design at the University of Applied Sciences in Mainz, Germany.
After graduating with honors at the beginning of 2013, they joined forces and founded Stick Up Studio; a design agency focusing on photography, branding and publication design.
Their studio won a DDC Award for the book ‘Views On Vegas’ and was nominated for the German Design Newcomer Award 2014 by the German Design Council.

Daniel Rettig and
Hendrik Schneider

Stick Up Studio
Rheinallee 88
Gebaeude 16
55120 Mainz

+49 6131 4863813

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